Acoustic Thoughts
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Blog
Innovating at the Speed of Life
Most companies are pretty good at developing their products and services to offer new features and new ways to engage the customer. But innovation on a grander level seems to be more complicated, and rarely gets the funding, the manpower and the senior management attention it deserves. Very few are able to change their business […]
May 24, 2018
Blog
Burn, baby, burn!
Hitting the reset button on the ad industry. The self-proclaimed “creative industry” is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to refuse to take any part in the transformation that is going on. Clients are challenging them to be more efficient, more accountable and more creative – […]
Dec 11, 2017
Blog
Fewer reports, more problem-solving ideas
Many people and companies get a bit uncomfortable with the ideas of management consultants and other business development consultancies. It’s understandable. I mean, most consultants produce reports, not actual solutions. That may have been a great thing in the last millennium, but in the current age, we don’t need just analysis and potential scenarios. We […]
Dec 6, 2017
Business Transformation
Independence Day
The big consultancies are gathering more and more power. They have quickly branched out from the core business of management consulting, IT consulting, accounting etc., to take on Digital Transformation, customer experience and now even creative communication services. And at first glance, this can sound like a good idea for clients. They can get everything […]
Nov 17, 2017
Blog
Stop Storytelling. Start “Story-listening”.
In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or producing a content piece for the internet. It’s all about telling stories.’ many would claim that storytelling is what advertising has been […]
Oct 25, 2017
Blog
The Problem With Digital Transformation
Digital Transformation is on everyone’s lips these days, from cool new start-ups, to the mastodons of the corporate world. The business models of yesterday are changing, and disruption is happening in all industries, across all markets. The disruption is driven by new competitors, new ideas, new technology, new mind-sets and new cultural shifts that are making it […]
May 23, 2017
Blog
Why 2019 Won’t be Like 2019
In 1984, Ridley Scott directed the much-praised “1984” ad for Apple, referencing George Orwell’s famous 1948 novel by the same name. The payoff line in the ad goes: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” A truly ground-breaking commercial that helped launch a computer that […]
May 3, 2017
Blog
How to Win, Keep or Lose Customers
In the past couple of weeks, there have been some world-famous PR disasters. Pepsi’s embarrassing appropriation of counterculture, multi-ethnicity and grassroots demonstrations was one. United Airline’s violent enforcement of ridiculous procedures was another. And finally, last week an American Airlines’ flight attendant yelled at a crying mother and hit her with her stroller, narrowly missing the baby in her arms. These […]
Apr 24, 2017
Blog
“I’m the king of the world!” (…moments later, …hits iceberg).
Banks. Can’t live with them. Can’t blow them up (apparently). Few companies are so disliked as the major banks, historically and currently. Now there is a reason for that. And it’s not all the banks fault. The service they offer can have huge impact on people’s lives, and people will get really disappointed when they don’t […]
Apr 6, 2017
Blog
The Six Pillars of Innovation
Innovation is quickly becoming the most overused word in the English language, a trend that has not escaped the satirical masterminds over at The Onion, who claimed that the word “innovate” was used 8.2 timers per second at SxSW 2017. But as much as we can dismiss the use of buzzwords, it is a fact that with […]
Apr 5, 2017
Blog
“When You Change Yourself, You Change the World”*
A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” […]
Mar 21, 2017
Blog
Your life as a technologist
Do you see yourself as a technologist? Probably not, unless you work in software development, digital production, UX, UI, hardware development or other true tech roles. But being a technologist should be for more than just coders and IT specialists. In some small way, we all have to be technologists. We live in an age of […]
Mar 15, 2017
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Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
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