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Stop Storytelling. Start “Story-listening”.
In the world of brands, storytelling has been one of the most important buzzwords of the 21st century. With ever-changing channel strategies, it means ‘It doesn’t matter if you’re making a TVC or producing a content piece for the internet. It’s all about telling stories.’ many would claim that storytelling is what advertising has been […]
Oct 25, 2017
Blog
The Problem With Digital Transformation
Digital Transformation is on everyone’s lips these days, from cool new start-ups, to the mastodons of the corporate world. The business models of yesterday are changing, and disruption is happening in all industries, across all markets. The disruption is driven by new competitors, new ideas, new technology, new mind-sets and new cultural shifts that are making it […]
May 23, 2017
Blog
Why 2019 Won’t be Like 2019
In 1984, Ridley Scott directed the much-praised “1984” ad for Apple, referencing George Orwell’s famous 1948 novel by the same name. The payoff line in the ad goes: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” A truly ground-breaking commercial that helped launch a computer that […]
May 3, 2017
Blog
How to Win, Keep or Lose Customers
In the past couple of weeks, there have been some world-famous PR disasters. Pepsi’s embarrassing appropriation of counterculture, multi-ethnicity and grassroots demonstrations was one. United Airline’s violent enforcement of ridiculous procedures was another. And finally, last week an American Airlines’ flight attendant yelled at a crying mother and hit her with her stroller, narrowly missing the baby in her arms. These […]
Apr 24, 2017
Blog
“I’m the king of the world!” (…moments later, …hits iceberg).
Banks. Can’t live with them. Can’t blow them up (apparently). Few companies are so disliked as the major banks, historically and currently. Now there is a reason for that. And it’s not all the banks fault. The service they offer can have huge impact on people’s lives, and people will get really disappointed when they don’t […]
Apr 6, 2017
Blog
The Six Pillars of Innovation
Innovation is quickly becoming the most overused word in the English language, a trend that has not escaped the satirical masterminds over at The Onion, who claimed that the word “innovate” was used 8.2 timers per second at SxSW 2017. But as much as we can dismiss the use of buzzwords, it is a fact that with […]
Apr 5, 2017
Blog
“When You Change Yourself, You Change the World”*
A few weeks ago, I wrote a post about “Why I Left Advertising”, which gained quite a lot of attention globally – perhaps specifically because I called out some problems with advertising, and what i believe is a more efficient way to achieve your goals. It can be summed up in one sentence; “Less talk, more action.” […]
Mar 21, 2017
Blog
Your life as a technologist
Do you see yourself as a technologist? Probably not, unless you work in software development, digital production, UX, UI, hardware development or other true tech roles. But being a technologist should be for more than just coders and IT specialists. In some small way, we all have to be technologists. We live in an age of […]
Mar 15, 2017
Blog
Why I Left Advertising
A couple of days ago, my friend Matt Eastwood, who is the Global Chief Creative Officer at J Walter Thompson (you can’t get much higher than that in creative roles in advertising), was interviewed by Indian website Live Mint. In the interview, he proclaimed that “it is the best time to be working in advertising”, because “now, you […]
Feb 15, 2017
Blog
Shame is Transforming TV as we Know It
You may not have heard of “Skam” (Norwegian for “Shame”) yet, but trust me, you will hear a lot about in the future. Or at least, your kids will. Shame is a drama TV series, that is transforming the way people consume content. Showing that even traditional TV station can create content that resonates, and […]
Feb 13, 2017
Blog
The Revolution Will Not Be Televised (It’s already happening on Facebook Live)
You may have noticed that your friends on Facebook, and especially media outlets have started going live on Facebook (Instagram recently launched a similar feature). It’s becoming the new way of covering live events – big and small. Linear TV is, as we all know, dying a slow and rather painful death. Entertaining or informative […]
Feb 9, 2017
Blog
Forget “Futurism”, Embrace “Nowism”.
“Futurism”. Think about that word. Sounds pretty cool, no? The idea of predicting the future and telling others what is likely to happen appeals to us. I think anyone would find it quite interesting to call themselves a “futurist”. And the best part is, that by the time “the future” arrives, no one can truly […]
Jan 9, 2017
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Human-centred design principles. Making products that feel intuitive.
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