Elaine Phoon

Elaine Phoon has spent more than two decades building and leading marketing at some of the biggest names in luxury and advertising, and she has done it from both sides of the table.

She started on the agency side, first at WPP and then at Ogilvy, where she rose to Managing Director and Client Services Director running major regional accounts, and later returned to Ogilvy a second time to lead one of its highest-growth markets. In between, she ran CRM and digital advertising for MRM across Asia Pacific, sharpening the instinct for customer behaviour and conversion that still shapes how she thinks about brand strategy today. Somewhere in that stretch, she helped an agency land its largest global account to date, a seven-figure win built on a multi-agency consortium and no shortage of complex negotiation.

She then moved client-side, taking on global marketing leadership at two of Asia's most respected luxury hospitality groups. At Banyan Tree, she led a marketing transformation across four brands and close to fifty properties worldwide. At COMO Hotels and Resorts, she ran global brand and marketing strategy for the entire portfolio, reporting directly to the CEO.

Since 2021, Elaine has run her own practice, advising businesses across APAC and beyond on brand transformation, digital acceleration and revenue growth, doubling existing client revenue and quadrupling new business pipelines along the way. That same practice is what she now brings to select engagements at Acoustic as a Senior Consultant.