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Blog
Are You Useful or Useless?
A couple of weeks ago, I wrote about how entertainment is one of the two proven content strategies. In our last post of 2015, I will address the other one, which is simply to be useful. Whether we call it Brand Utilities, Customer Utilities or just tools, offering value to your audience is one of the […]
Dec 22, 2015
Blog
Here We are Now, Entertain Us!
Content, content, content. It’s all we marketing people seem to talk about these days. But “content” is such a cold word, and it doesn’t say anything about how the human beings consuming the “content” feel afterwards. In fact, content can be used to describe “any information published (and for most parts online, but it certainly […]
Dec 4, 2015
Blog
The End of “Digital”
Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. We’ve had digital agencies, digital experts, digital this and digtal that. I myself have worked in digital agencies as much as I have worked […]
Nov 27, 2015
Blog
9 Ways to Take Advantage of The New Marketing Paradigm
Anyone who’s been following the Acoustic blog or met with us, will have heard how marketing is changing almost by the day, how digital transformation (and disruption) is coming your way, and how convergence is redefining the marketing communications industry (hint: it’s not just about advertising). But we do understand that some of these processes […]
Nov 13, 2015
Blog
The Gentle Art of Being Nimble
Process, process, process. It seems to be all agencies talk about these days – including us here at Acoustic. And yes, the bigger picture approach of (digital) transformation, business development and creating connections through ground-breaking communications is important. But that doesn’t mean it’s the right answer for every problem. It could be the opposite. Sometimes […]
Nov 4, 2015
Blog
From Slowdown to Fast-track
Some economist have predicted another slowdown in the coming years, or even worse, a recession. Even if that doesn’t happen, most industries are grappling with globalisation and technological disruption, where old jobs are disappearing and it’s taking time to replace them with new. Troubling, indeed. But wherever there is adversity, there is hope. Wherever there […]
Oct 27, 2015
Blog
The Untitled TV Title Piece
I like branding exercises where you get to demonstrate the success rate of brand names. My favourite game is to project success rates of TV shows based on their title in relevance to their (perceived) quality. What does this have to do with branding, you ask? Everything. First and foremost, a TV franchise is a […]
Oct 15, 2015
Blog
The 5 New Competitors to Watch Out For
Back in the day, knowing who your competitors were, was easy. If you sold paint, your competitors were other companies who sold paint. If you sold accounting services, other accountants would be your competitors. But the world isn’t that simple anymore. Sure, your main competitor will still be from your core industry, but there will […]
Oct 13, 2015
Blog
Marketing for Startups
A startup can be a magical place. The energy, the enthusiasm, the creativity and the sense of changing the world makes it a very exciting place to be. But as anyone who’s ever worked at a startup knows, it can be bloody hard work. Customers aren’t queueing up outside your business to buy your product […]
Oct 9, 2015
Blog
Did Anyone Order a Startup?
The traditional client-agency/consultancy relationship, which has been in place since the dawn of the marketing industry, has many benefits. It makes for a manageable and controlled relationship, where the client provides a brief, and the agency executes. It works well for campaign based activities as well as predetermined and/or finite projects. But what if your […]
Sep 10, 2015
Blog
How to Fix Customer Service
Every time I experience (or read about) a bad customer service experience, I am baffled. Not because I and other customers should get whatever they want, but because businesses don’t seem to understand the consequences of bad customer experiences. They don’t seem to grasp that whatever happens at the customer service centre or on the […]
Sep 3, 2015
Blog
The Age of Authenticity
I’m not going to pretend to be a political commentator or an election expert. However, I do find it interesting what seems to be happening in politics on a global scale, and it reminds me of what is happening in branding. In politics, we are seeing a rise of candidates whose only contribution is being […]
Aug 4, 2015
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Human-centred design principles. Making products that feel intuitive.
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