Acoustic Thoughts
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Blog
How to Connect with Communities
How many people in Asia are interested in, say, gardening? Not that many? How about politics? Or cars? Airplanes? Music? Cooking? A few? Thousands? Millions? Maybe even billions? Let’s just agree that there are more people interested in specific arts, cultures and hobbies than one would think. Thanks largely to the internet, smaller communities can […]
Jul 30, 2015
Blog
5 Ways to go from “Digital Passive” to “Digital Active”
The simple banner ad has created a lot of success online. But also a lot of misery. Today, most users avoid banner ads, pre-rolls and other passive display media as the plague. Ad-blockers are becoming increasingly more popular, even Apple are opening up for ad-block features in Safari on iOS 9. Ad skipping (TrueView) has been […]
Jul 24, 2015
Blog
9 Mistakes Marketers Keep Making
We all make mistakes. Some of us more than others, it is a natural and human thing to do. Most mistakes are easy to identify, some are easily rectified and others are just to be ignored. The most important thing is to learn from those mistakes, and move forward. But there are some mistakes that […]
Jul 16, 2015
Blog
Netizens are People Too!
“Netizens”, a constructed noun that describes the online citizen. A person who has an opinion about something that is posted online. It’s a word that is primarily used by the traditional press in Asia (especially in Singapore and China). But the question is, who are these “netizens”? Are they internet trolls? Are they anarchists? Are […]
Jul 8, 2015
Blog
Syntax Error. The Failure of Traditional Integration.
Mergers and acquisitions have been the building blocks of the modern agency networks. In the past decade, it has mostly been about catching up with the digital age, and therefore trying to secure the best digital agencies out there. Personally, I seem to go through several stages of feelings about these acquisitions when they happen. […]
Jul 1, 2015
Blog
What’s in a Name?
Since the opening of the Acoustic office in Singapore, we have been asked “why Acoustic? Why did you choose a name from the music and sound universe?” (Or something to that effect). Most people recognise it as a great name, but are also curious why we chose a name that doesn’t sound like an agency. […]
Jun 19, 2015
Blog
You speak to millions, but you’re talking to no one*
Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. n principle, mass communications is a simple concept; if you have a message that you think a lot of people need to hear, you […]
Jun 15, 2015
Blog
You Compute Me
Let me start off with a confession: In my entire life, I have never used a dating app or a dating website. Of course, I am now a happily married man, but I have been single in the internet era. Yet, I never saw the appeal in meeting women online. (I did develop a very […]
Jun 5, 2015
Blog
Will the Real Singapore Please Stand Up?
“How do you like Singapore?”, “Oh it’s nice, love the food, fantastic shopping and I love/hate the weather. But I do think it’s a bit boring.” Sounds familiar? It’s pretty much what most western tourists would say about Singapore if they’re asked. Actually, even quite a few expats would describe Singapore in a similar fashion. […]
Jun 2, 2015
Blog
Taking Social Currency to the Bank
Using social media for marketing purposes can be hit or miss. If you get it right, you can attract thousands of followers, engage them in conversation, be a hero, go viral, sell lots of your product, and generally be seen as a likeable brand. But if you fail, best case scenario is that you end […]
May 27, 2015
Blog
Periscope Needs a Disaster
Live streaming video has arrived on our phones this year, with the launch of Meerkat and Periscope. Although not the first (who remembers Qik?), these two services certainly have the ease of use and social media integration on their side, plus our phones are quicker and our cameras are sharper than back in 2008. Allowing people to live broadcast […]
May 15, 2015
Blog
Beyond Agency
Today, anyone working in marketing, whether it’s a big global one, a mid-sized regional company or a small up-and-coming local brand is trying to create connections with their audience – or build excperiences. So if they are looking for a marketing partner, they will probably call a pitch for an advertising agency. It’s what is […]
May 6, 2015
What to expect
Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
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