Acoustic Thoughts
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Blog
Marketing for Startups
A startup can be a magical place. The energy, the enthusiasm, the creativity and the sense of changing the world makes it a very exciting place to be. But as anyone who’s ever worked at a startup knows, it can be bloody hard work. Customers aren’t queueing up outside your business to buy your product […]
Oct 9, 2015
Blog
Did Anyone Order a Startup?
The traditional client-agency/consultancy relationship, which has been in place since the dawn of the marketing industry, has many benefits. It makes for a manageable and controlled relationship, where the client provides a brief, and the agency executes. It works well for campaign based activities as well as predetermined and/or finite projects. But what if your […]
Sep 10, 2015
Blog
How to Fix Customer Service
Every time I experience (or read about) a bad customer service experience, I am baffled. Not because I and other customers should get whatever they want, but because businesses don’t seem to understand the consequences of bad customer experiences. They don’t seem to grasp that whatever happens at the customer service centre or on the […]
Sep 3, 2015
Blog
The Age of Authenticity
I’m not going to pretend to be a political commentator or an election expert. However, I do find it interesting what seems to be happening in politics on a global scale, and it reminds me of what is happening in branding. In politics, we are seeing a rise of candidates whose only contribution is being […]
Aug 4, 2015
Blog
How to Connect with Communities
How many people in Asia are interested in, say, gardening? Not that many? How about politics? Or cars? Airplanes? Music? Cooking? A few? Thousands? Millions? Maybe even billions? Let’s just agree that there are more people interested in specific arts, cultures and hobbies than one would think. Thanks largely to the internet, smaller communities can […]
Jul 30, 2015
Blog
5 Ways to go from “Digital Passive” to “Digital Active”
The simple banner ad has created a lot of success online. But also a lot of misery. Today, most users avoid banner ads, pre-rolls and other passive display media as the plague. Ad-blockers are becoming increasingly more popular, even Apple are opening up for ad-block features in Safari on iOS 9. Ad skipping (TrueView) has been […]
Jul 24, 2015
Marketing
9 Mistakes Marketers Keep Making
We all make mistakes. Some of us more than others, it is a natural and human thing to do. Most mistakes are easy to identify, some are easily rectified and others are just to be ignored. The most important thing is to learn from those mistakes, and move forward. But there are some mistakes that […]
Jul 16, 2015
Blog
Netizens are People Too!
“Netizens”, a constructed noun that describes the online citizen. A person who has an opinion about something that is posted online. It’s a word that is primarily used by the traditional press in Asia (especially in Singapore and China). But the question is, who are these “netizens”? Are they internet trolls? Are they anarchists? Are […]
Jul 8, 2015
Blog
Syntax Error. The Failure of Traditional Integration.
Mergers and acquisitions have been the building blocks of the modern agency networks. In the past decade, it has mostly been about catching up with the digital age, and therefore trying to secure the best digital agencies out there. Personally, I seem to go through several stages of feelings about these acquisitions when they happen. […]
Jul 1, 2015
Blog
What’s in a Name?
Since the opening of the Acoustic office in Singapore, we have been asked “why Acoustic? Why did you choose a name from the music and sound universe?” (Or something to that effect). Most people recognise it as a great name, but are also curious why we chose a name that doesn’t sound like an agency. […]
Jun 19, 2015
Blog
You speak to millions, but you’re talking to no one*
Through the past 20 years, digital media has played a bigger and bigger role in marketing communication. But for those twenty years, we’ve treated it as something different than everything else. n principle, mass communications is a simple concept; if you have a message that you think a lot of people need to hear, you […]
Jun 15, 2015
Blog
You Compute Me
Let me start off with a confession: In my entire life, I have never used a dating app or a dating website. Of course, I am now a happily married man, but I have been single in the internet era. Yet, I never saw the appeal in meeting women online. (I did develop a very […]
Jun 5, 2015
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Blog Topics
Innovation & Strategy
How to find real problems worth solving. Strategic thinking for product teams.
Product Development
From concept to launch. Building products people actually want to use.
Design & UX
Human-centred design principles. Making products that feel intuitive.
AI & Augmentation
Using AI as a tool for human insight. Ethics, implementation, best practices.
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